While thermography (raised printing) enjoyed popularity in the 1980s and 1990s, it came with notable limitations. It was restricted to single-color printing, had specific paper limitations, and resulted in slow production times. The process required the creation of costly printing plates, making it prohibitively expensive for small print runs. Though thermography was an affordable solution for elegant, raised-text invitations, it lacked the ability for personalization, could only accommodate lightweight 90lb paper, and offered limited design flexibility.

In contrast, digital printing has largely superseded thermography due to its speed, versatility, and ability to produce small quantities at a lower cost. With the capability to print in full color, faster production times, the option for heavier 130lb paper, and far greater customization, digital printing has become the go-to choice for high-quality invitations. While thermography’s raised effect remains cherished for certain formal applications, digital printing opens up a broader spectrum of possibilities, from vibrant hues to intricate, personalized artwork, all while remaining more affordable and efficient.

2. Limited Ink Colors:

Thermography in the '80s and '90s:
Thermography was limited to single ink colors, restricting vibrant gradients or multi-colored designs, making customization difficult.

Digital Printing Today:
Digital printing offers unlimited color possibilities, enabling vibrant gradients, intricate designs, and full-color images without restrictions.

3. Cost-Effective for Short Runs:

Digital Printing: One of the biggest benefits of digital printing is its affordability for short runs. You can print as few (15)  without incurring excessive setup costs, making it ideal for projects where you need fewer items.

Raised Printing: Raised printing requires specific setup and tooling, which makes it cost-prohibitive for small batches or single prints. The initial cost is higher, so it's not ideal for smaller print runs.

4. Design Complexity:

Digital Printing: Digital printing can handle complex and intricate designs without any limitations. Whether it’s small text, detailed patterns, or gradient colors, digital printing can accurately reproduce all sorts of designs with precision.

Raised Printing: Raised printing is better suited for simpler designs. Fine details may not always come through as clearly, and highly intricate or detailed designs may not work well with this technique.

1. Paper Limitations:

Thermography in the '80s and '90s:
Paper options were limited to certain weights (like 90lb), which could withstand the heat process used to raise and harden the ink. For heavier paper, like cardstock, traditional methods like engraving or letterpress were required, but they were more expensive and time-consuming.

Digital Printing Today:
Digital printing can handle a wider range of paper types and weights, from lightweight to heavy cardstock, without the need for heat processes, making it more versatile and cost-effective.

5. Print Quality:

Digital Printing: Digital printing delivers high-resolution prints with sharp detail, especially when using professional presses. You get consistent and accurate color reproduction, and the technology allows for full-color printing, including gradients, fine details, and intricate designs.

Raised Printing: Print quality might not be as detailed as digital printing. Intricate designs can be hard to execute with raised printing, as the physical pressing process may distort fine lines or details.

6. Flexibility and Customization:

Digital Printing: Digital printing offers unparalleled flexibility. It allows for easy changes to designs without the need for extra setup, making it ideal for printing personalized items, varying text, or quick modifications. You can print small batches without additional cost.

7. Speed and Turnaround:

Digital Printing: One of the biggest advantages of digital printing is the speed. Since there's no need to prepare plates or other physical components, digital printing can go straight from file to print. This results in faster turnaround times, which is essential for projects with tight deadlines.

8. Cost-Effectiveness:

Digital Printing: Digital printing is generally more cost-effective, especially for smaller print runs or customized prints. There's no need for special plates, dies, or setup, which can be expensive for raised printing. This makes digital printing a more accessible option for businesses on a budget or those needing shorter print runs.